Course Description and Learning Objectives.
Change is an inevitable part of the retail industry. Due to the relentless march of technology, the industry is changing faster now than ever before. Today’s consumers engage with retailers at times and in places they never have before. But even in the face of e-commerce and new shopping patterns, physical stores remain the retailer’s most valuable asset. They’re the best places to connect with the customer and forge lasting relationships. Going forward, retailers must not only provide new reasons for customers to once again enter their stores, but they must provide points of engagement that will keep them there.
The physical store must be regarded as a tool of communication. While brand to consumer communication takes on many forms, the store remains the moment of truth, where customers are immersed in an experiential environment that communicates the tangible attributes and nuances of both the product and the brand. Visual merchandising is more important now than ever before. It’s the language used within a retail environment to communicate quality messages to the targeted customer.
The WindowsWear Workshop offers an analysis of current practices, theories and techniques used in visual merchandising and store design. The 3-day hands-on intensive seminar provides a real-world understanding of these important disciplines in order to maximize sales through customer engagement, creativity and holistic design. The program addresses the processes and methodologies used to project a brand image and to create a meaningful visual dialogue with the customer.
The 3-day WindowsWear Workshop is designed to provide an understanding of the ever-evolving role of visual merchandising, and its importance in any successful retail strategy. The program will provide you with a working knowledge of visual merchandising philosophies and techniques, with an emphasis on basic principles of perception, the branded retail environment, and the store design process.